Red Claw

Seafood online store · Brand & e-commerce · Baku, Azerbaijan

Red Claw sells seafood online with delivery to your address — Caspian shrimp, oysters, octopus, fresh tuna. We designed the brand and the whole shop around one appetite: a red claw of a lobster, a white plate, and a store that stays open from 11:00 to 21:00 with a consultant always online. Design by pithart.

The store

A Russian-language storefront: product cards with badges — best seller, summer sale, 30% off — a kitchen section of ready hot dishes, a photo wall, and a footer that sorts the sea into categories.

The Red Claw homepage design: header with phone and opening hours, product cards for shrimps octopus and oysters, kitchen dishes, photo wall, map and category footer

Product page: a large shrimps gallery with thumbnails, price 200, order button and a similar-products carousel — Product page with gallery and order button.

Shopping cart: shrimp, chaetodon fish, sea shell and koi fish with quantities and a buy button — The cart, from shrimp to koi.

On every screen

Mobile design: phone and tablet held in a hand over an underwater tuna photograph, fresh tuna direct from the sea, call now and opening hours below

Desktop mockup on an iMac with shrimp flying around the screen, the Red Claw homepage open

The promo

The marketing animation for the store — product cards floating in bubbles over the day’s catch. The original GIF, downscaled for the web.

Animated promo: shrimps, oysters and octopus cards with prices float in orange bubbles over a bed of shrimp

“Fresh tuna direct from the sea.”

The Red Claw account page with contact form, and the lobster mascot waving with a speech bubble saying Thank's and Bye — The mascot sees you out.