pithart

Lezzetli

Restaurant identity, menu & signage · Lezzetli Milli Mətbəx · Mardakan, Baku

Lezzetli — “tasty” — is a national-cuisine restaurant in Mardakan, on the Absheron coast. Everything at the table comes off charcoal, so the brand was built around it: a logo of raw steaks and fresh herbs, a hand-drawn menu in three languages, printed collateral, and finally a fabricated sign that glows red over the door. Identity, illustration, print and signage by pithart.

The Lezzetli Milli Mətbəx logo — steaks and herbs in white, red and green over glowing charcoal

The mark

Two cuts of meat and a scatter of herbs, cut into a shape that carries an Azerbaijani ornament at both ends. Full color on the coals, one color for print.

The Lezzetli logo in color on white: black letterforms, red steaks, green herbs
The one-color black version of the Lezzetli logo

The menu

A hand-illustrated chalkboard menu — mangal kebabs, tandir, plov, salads, seafood — set in Azerbaijani, Russian and English, so every guest reads the same page. Every dish drawn by hand in the same ink.

Menu spread one: mangal kebabs, tandir kebab, plov, side dishes and desserts in a chalkboard layout
Menu spread two: salads, cold and hot appetizers, seafood and dumplings, trilingual headers
The printed menu folded on a grey table with a checkered napkin, wooden spoon and a clay plate of food
The menu laid over vintage newspapers, kebab and side-dish columns visible

The table

What the guest takes home: business cards in two inks and a rubber stamp that marks bags, boxes and receipts — order@lezzetli.az on everything.

Lezzetli business cards on a wooden table beside a glass, front and back shown flat
A rubber stamp beside white and black business cards and stamped marks

The wall

The identity left the paper: fabricated as a 3D sign of cut steel and red neon, mounted on the restaurant’s stone facade. By day it’s sculpture; by night it’s the beacon that says dinner is this way.

The fabricated Lezzetli sign on the stone facade by day: steel letters, red steaks, green herbs
The same sign at night, glowing red and green above the entrance
The restaurant interior with stone walls and a clay plate of grilled meat with grapes and herbs
“100% təbii məhsullar.” — 100% natural products.
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