pithart

Golden 90

Brand, web & campaigns · Online betting · Azerbaijan, Türkiye & beyond

Golden 90 came to us as a betting startup and left as a full brand. One gold-and-black system stretched across everything: the website with its lottery-ticket identity, a set of animated ad banners in every standard size, seasonal campaign creatives, a Telegram promo machine, even a 3D exhibition stand. Campaigns ran in Azerbaijani, Turkish and Balkan languages, later expanding into Kazakhstan. Design by pithart.

Golden 90 leaderboard: golden athletes collage — hockey, football and tennis players over the brand watermark

Website

The site’s centerpiece is a giant lottery ticket — the brand’s products (announcements, results, coupon check, lottery, terms) sit on a perforated ticket stub, over black-and-white athletes picked out in gold. Desktop and mobile versions.

Golden 90 homepage: lottery ticket hero with athletes in gold on black
Golden 90 website shown in a browser frame, countdown timers to the next lottery draws
Golden 90 page designs collage with phone mockup showing desktop and mobile versions

The ad set

Animated banners for the whole media plan — skyscrapers, blocks and leaderboards, from slot-machine loops to player morphs to a New Year campaign. All GIFs below are the originals.

Animated skyscraper: a slot machine rolls to 777 under a jackpot sign — join
120×600 · “Join”
Animated skyscraper: Messi and Ronaldo morph into each other — play now
120×600 · “Play now”
Animated skyscraper: gold coins rain on a 20% combo coupon and 100% first-membership bonus
160×600 · Turkish
Animated skyscraper: Golden 90 bonus offer
120×600
Animated skyscraper: Golden 90 bonus offer
120×600
Animated skyscraper: Golden 90 bonus offer
120×600
Animated block: a bicycle kick goal in the dark, ending on join-and-win and the Golden 90 logo
120×240
Animated block: New Year campaign with snowflakes — join the Golden 90 Telegram, win a share of 50,000 AZN
180×240 · New Year campaign
Animated block: Golden 90 campaign
120×240
Animated block: Golden 90 campaign
120×240
Animated block: Golden 90 campaign
120×240
Animated leaderboard: Messi and Ronaldo flank the Golden 90 logo — 100% first deposit bonus, 18% plus 5 AZN bonus for card deposits
970×90
Animated leaderboard: Golden 90 bonus campaign
970×90
Animated strip: new bonus action — an unconditional 18% bonus on every deposit, join and win
750×100
Animated strip: gold diagonal wipes reveal 100% deposit bonus and the easiest methods
468×60

Social & campaigns

Golden 90 social media grid: 20% payback, referral codes, ePay, 5000+ live bets per month, Europa League sponsorship, Kazakhstan launch, WhatsApp betting
The always-on feed: payback bonuses, referral codes, sponsorships, the Kazakhstan launch and WhatsApp betting.

From screen to space

The system didn’t stop at pixels — three colors, one material language. A trade-fair stand with the brand’s yellow, black and wood, built around a wall of live matches.

Golden 90 brand colors: gold FFC838, dark grey 3C3C3C, black 000000
The whole brand on three swatches: FFC838, 3C3C3C, 000000.
3D render of the Golden 90 exhibition stand: yellow lounge, wooden logo wall, screen wall with live matches
The Golden 90 exhibition stand, 3D.
“Sən də qoşul, sən də qazan!” — Join, and win.
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