Buta

E-commerce website · Natural cosmetics · Baku, Azerbaijan

Buta is a natural cosmetics brand built around Azerbaijani flora — each product line takes one local plant as its ingredient and its identity. The site is a trilingual store (Azeri, English, Russian) where the whole catalog lives in a single watercolor accordion: five ingredient panels on the homepage, each expanding into its shampoos, balsams and soaps. Design & development by pithart.

Buta homepage: five watercolor ingredient panels — pomegranate, quince, opal basil, persimmon, tarragon

Every panel is a saturated watercolor of the ingredient — pomegranate red, quince yellow, basil violet, persimmon orange, tarragon green. Opening one fills the screen with the product line and the story of the plant, in three languages.

Pomegranate panel expanded: shampoo and hair balsam on a red background

Quince panel expanded: shampoo and hair balsam on a yellow background

Opal basil panel expanded: shampoo and hair balsam on a violet background

Persimmon panel expanded: shampoo and hair balsam on an orange background

Tarragon panel expanded: shampoo and hair balsam on a green background

Buta hair care catalog: ten products — five balsams and five shampoos with watercolor ingredients — The hair care catalog: ten products, each with its watercolor ingredient.

Quince liquid soap page with watercolor quinces

Basil liquid soap page with watercolor basil leaves

Pomegranate. Quince. Opal basil. Persimmon. Tarragon.